Welcome to EduCity Sports Complex (ESC) at Iskandar Puteri—your ultimate destination for sportainment and community events. Powered by 36Five X, we are redefining what a sports complex can be.
At ESC, we believe in blending sports, entertainment, and community engagement to create a vibrant hub that caters to everyone—athletes, families, tourists, and business professionals alike. Located in the heart of Iskandar Puteri, ESC is not just a venue for sporting excellence but a dynamic space for cultural festivals, corporate events, private celebrations, and more.
In September 2024, IIB entrusted 36Five X Sdn. Bhd., a dynamic experiential marketing agency, to elevate ESC’s operations and offerings. With this collaboration, ESC is now poised to redefine the sports and events experience, blending state-of-the-art facilities with innovative programming to meet the needs of athletes, artists, families, communities and the corporate sector.
ESC’s facilities are designed to cater to both recreational users and professional athletes, featuring world-class amenities such as the Aquatic Center, Stadium, Indoor Arena and multi-purpose courts, alongside the addition of exciting new developments like a dedicated Pickleball Center and a vibrant Food Area.
Our Vision is clear: to make ESC a vibrant community hub for sports, communities, and memorable events, accessible to all. Whether you’re a professional athlete, fitness enthusiast, or event organizer, ESC is your destination to play, perform and connect
EXPERIENTAL
MARKETING
At 36Five X, we believe in delivering experiences that inspire. As a leading Experiential Marketing Agency, we specialize in crafting memorable brand experiences that resonate with audiences. Our expertise spans across event management, sports and event commercialization, brand strategy and activation, and venue management, ensuring seamless execution and impactful outcomes.
With over a decade of experience, 36Five X brings a unique blend of creativity, professionalism, and a commitment to excellence. We take pride in managing EduCity Sports Complex and other landmark projects that showcase our ability to innovate and adapt to diverse client needs.
Venue Management:
Ensuring operational excellence and accessibility for world-class facilities.
Event Planning & Execution:
From concept to completion, we manage corporate, community, and sporting events with precision.
Sports and Event Commercialization:
Developing strategies to unlock revenue opportunities and maximize event value.
Brand Strategy and Activation:
Crafting campaigns and activations that align with brand goals and captivate audiences.
Marketing & Branding Solutions:
Designing impactful campaigns that resonate with target audiences.
